This Strategic Management and Measurement course provides a complete journey through the art and science of guiding an organization toward long-term success. It combines timeless strategy principles with modern tools for execution and measurement, ensuring participants can move from vision to results with confidence. Learners will explore classic and contemporary strategy formation schools, master the five-step strategic management model, and develop skills to craft compelling visions, set measurable objectives, and choose competitive positions. The course goes beyond planning to address the real-world challenges of execution—aligning people, processes, and resources—and equips participants with powerful performance management frameworks like the Balanced Scorecard. By integrating strategic thinking with practical measurement systems, participants will be prepared to lead, implement, and sustain strategies that deliver lasting business impact.