This Sales and Business Development foundation course offers a practical and well-rounded foundation in customer engagement, lead generation, pitching, objection handling, and closing deals. It also introduces essential marketing and market research concepts that directly support sales and BD activities, helping learners understand customer segments, territories, value propositions, and the role of promotional efforts. With real-world examples, hands-on activities, and exposure to tools like CRM, the course equips participants to confidently interact with prospects, represent products or services effectively, and contribute to revenue growth. Whether the learner moves into a B2C sales role or a B2B BD function, this course ensures they are ready to hit the ground running with a strategic, customer-centric approach.