Product-Centricity for Business Success
About Course
This Product-Centricity for Business Success course is designed to equip employees across all functions with a deep understanding of how product excellence drives organizational growth and customer value. Rooted in the principles of customer empathy, strategic alignment, and continuous innovation, this course empowers participants to adopt a mindset where the product—not just processes or sales—is the core focus. Through practical examples, collaborative exercises, and real-world case studies, employees will learn to think like product leaders: understanding product-market fit, responding to feedback, collaborating cross-functionally, measuring meaningful outcomes, and pivoting when necessary. By the end of the course, participants will be better prepared to contribute meaningfully to the lifecycle and success of the organization’s products, regardless of their role.
Course Content
Product-Centric Strategy
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Introduction to Product-Centric Approach
13:34 -
Understanding Product Excellence
13:41 -
The Role of the Customer in Product Thinking
13:40 -
Product-Market Fit Strategy
14:01 -
Cross-Functional Collaboration
14:36 -
Agile and Iterative Product Development
14:07 -
Metrics that Matter in Product Thinking
14:36 -
Innovation, Pivoting, and Continuous Improvement
15:31 -
Product Life Cycle Model
15:13 -
Embedding Product-Centric Culture
14:52