Product-Centricity for Business Success

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About Course

This Product-Centricity for Business Success course is designed to equip employees across all functions with a deep understanding of how product excellence drives organizational growth and customer value. Rooted in the principles of customer empathy, strategic alignment, and continuous innovation, this course empowers participants to adopt a mindset where the product—not just processes or sales—is the core focus. Through practical examples, collaborative exercises, and real-world case studies, employees will learn to think like product leaders: understanding product-market fit, responding to feedback, collaborating cross-functionally, measuring meaningful outcomes, and pivoting when necessary. By the end of the course, participants will be better prepared to contribute meaningfully to the lifecycle and success of the organization’s products, regardless of their role.

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What Will You Learn?

  • Introduction to Product-Centric Approach
  • Understanding Product Excellence
  • The Role of the Customer in Product Thinking
  • Product-Market Fit Strategy
  • Cross-Functional Collaboration
  • Agile and Iterative Product Development
  • Metrics that Matter in Product Thinking
  • Innovation, Pivoting, and Continuous Improvement
  • Product Life Cycle Model
  • Embedding Product-Centric Culture

Course Content

Product-Centric Strategy

  • Introduction to Product-Centric Approach
    13:34
  • Understanding Product Excellence
    13:41
  • The Role of the Customer in Product Thinking
    13:40
  • Product-Market Fit Strategy
    14:01
  • Cross-Functional Collaboration
    14:36
  • Agile and Iterative Product Development
    14:07
  • Metrics that Matter in Product Thinking
    14:36
  • Innovation, Pivoting, and Continuous Improvement
    15:31
  • Product Life Cycle Model
    15:13
  • Embedding Product-Centric Culture
    14:52