This Customer-Centricity and CRM course is designed to equip employees with the mindset, skills, and tools needed to place the customer at the heart of every business decision and interaction. This training program explores key concepts such as customer understanding, acquisition, service excellence, empathy, experience design, and long-term relationship building. Participants will learn how to align their daily actions with customer needs, leverage CRM systems effectively, and contribute to creating meaningful, memorable, and valuable experiences for customers. By fostering a customer-first culture, the course empowers teams to drive loyalty, increase retention, and enhance overall business performance through sustained customer satisfaction.